Amazon-Backed Fable Launches AI-Powered Animation Platform Showrunner

Fable, a startup supported by Amazon's Alexa Fund, has unveiled Showrunner—a generative AI platform that enables users to create animated episodes with minimal input. The tool transforms prompts or photos into voiced, stylized content within minutes, blurring lines between creator and audience.

Founder Edward Saatchi confirms discussions with major studios to develop purpose-trained models for licensed intellectual property. The MOVE signals growing corporate interest in democratizing content production, though questions linger about market demand for AI-generated narratives.

Showrunner's debut titles include Silicon Valley satire 'Exit Valley' and surreal romance 'Ikeworld,' showcasing the platform's range. The technology builds on Fable's legacy in VR storytelling, previously demonstrated through Emmy-winning projects like 'The Wolves in the Walls.'